Concepting — Branding — Art Direction — Graphics — Print
Client — Hublot
Role — ACD
Company — Huge
Hublot is more than a Swiss watch brand, they are statement pieces, a talking point, is a lifestyle, ultimately a reflection of you. As a brand they marked a history of changing perception hence this lead us to create more than just a catalogue.
Our aim was to create a memorable experience through making something that lasts while shining a light on the craft.
In 1980, Hublot revolutionized watchmaking by combining an 18K gold case with a rubber strap, creating for the first time a new type of watch. This daring alliance established the first expression of the “Art of Fusion” which has become the Manufacture’s sign of recognition.
Through the combination of paper stocks and print techniques that are antagonists to create a memorable sensorial experience.
Use of antagonist colours. When combined or placed next to each other, they create the strongest contrast.
The art direction of this route, follows the concept thought of multi layered content. Embodying the sense of discovery at every turning page for consumers.
Your device acts as a new dimension to the catalogue. As we reveal the layers we surface content behind the story of each product.