On Running —
Info
LDN
2021
Concepting — Branding — Art Direction — Digital — E-Commerce
Client — On Running
Role — ACD
Company — Huge
Overview
Our mountains with their different paths and trails are best placed to help demonstrate our design approach. After all, it's where our story began.
Like these purposeful paths we engineer moments that are both of service and inspiration, performance and obsessions. We are creating times to pause and take onboard the view. Other times when you are guided to destinations in a tap or click. Creating harmony out of opposites. Balance out of tensions. Celebration out of duality. Like mountains and their human centred trails, our site is an elevating framework forward.
